Simple A/V Solutions for Any Space

Expand Your A/V Portfolio with Boom Collaboration

Image Star Partner Webinar

April 8, 2025

Hosted by

Holli Hulet, Co-Founder, Boom Collaboration

Fredrik Hornkvist, Co-Founder, Boom Collaboration

Carrie Erwin, National Sales Manager, Imager Star

Alex Polaco, Account Executive, Image Star

Webinar Summary

Video meetings are everywhere, and having video-equipped meeting spaces is no longer a luxury - it is a necessity in today's hybrid work environments. But, A/V has a reputation for complex design, installation, and support that makes some IT resellers wary. Technological advancements have made video meetings more user friendly, and Boom Collaboration is leading the way with a unique balance of performance, quality, and refreshing simplicity. Join Image Star and Boom for a webinar introducing the Boom product portfolio and opportunities for IT resellers to get started.

Webinar Recap

• Introduction and Welcome (0:00): Carrie welcomed everyone to the monthly webinar and introduced the topic of expanding with Boom Collaboration, focusing on simple quality AV video solutions for any size space.

  • Webinar Introduction: Carrie welcomed attendees to the monthly webinar, emphasizing the focus on expanding with Boom Collaboration and their simple quality A/V solutions suitable for any size space.

  • Host Introduction: Carrie introduced herself as the national sales manager with Image Star and her co-host, Alex Polacco, who is the account executive at Image Star and will be managing the Q&A session.

• Image Star Overview (0:42): Carrie provided an overview of Image Star, a nationwide wholesale workplace distributor focusing on four categories: print and copy, data capture, content management, and computer hardware and peripherals.

  • Company Overview: Carrie described Image Star as a nationwide wholesale workplace distributor, highlighting their focus on four main categories: print and copy, data capture, content management, and computer hardware and peripherals.

  • Product Categories: Carrie detailed the four categories Image Star focuses on: print and copy, data capture, and computer hardware and peripherals, emphasizing their comprehensive range of products and services.

• Year of the Refresh (1:05): Carrie highlighted that 2025 is turning out to be the year of the refresh, particularly for meeting rooms, emphasizing the necessity of video in today’s hybrid modern office environments.

• Introduction of Special Guests (1:37): Carrie introduced special guests Holly Hulett and Frederik, founders of Boom Collaboration, and praised their partnership with Image Star and their customers.

  • Guest Introduction: Carrie introduced Holly Hulett and Frederik Hornkvist, co-founders of Boom Collaboration, highlighting their significant partnership with Image Star and their contributions to customers.

  • Partnership Praise: Carrie praised Boom Collaboration for being incredible partners to Image Star and their customers, emphasizing the value of their collaboration.

• Boom Collaboration Overview (2:14): Holly and Frederick provided an overview of Boom Collaboration, including their locations in Austin, TX, Sweden, Singapore, and soon South America. They emphasized their focus on high-quality, easy-to-use hardware that is compatible with various platforms and devices.

  • Company Locations: Holly mentioned Boom Collaboration's main headquarters in Austin, TX, with additional locations in Sweden, Singapore, and an upcoming location in South America.

  • Product Focus: Holly emphasized Boom Collaboration's focus on high-quality, easy-to-use hardware that is compatible with various platforms and devices, ensuring seamless integration and user-friendliness.

• Success Stories and Applications (3:55): Holly shared various success stories and applications of Boom Collaboration’s products, including traditional conference rooms, courtrooms, legal firms, healthcare, universities, K-12, gyms, yoga studios, bloggers, and cooking classes.

  • Conference Rooms: Holly discussed Boom Collaboration's success in traditional conference rooms, both in corporate and enterprise setups, as well as in small and medium-sized businesses (SMBs).

  • Legal and Healthcare: Holly highlighted their success in courtrooms, legal firms, and healthcare settings, including telehealth, hospital setups, and patient rooms with video enablement.

  • Educational Institutions: Holly mentioned their deployments in universities, teaching hospitals, and K-12 schools, emphasizing their role in enhancing educational experiences through video technology.

  • Non-Traditional Spaces: Holly shared success stories in non-traditional spaces such as gyms, yoga studios, bloggers, and cooking classes, showcasing the versatility of Boom Collaboration's products.

• Focus on Simplicity (5:06): Holly emphasized Boom Collaboration’s focus on simplicity, ensuring that their products are easy to use and set up, reducing the time needed to start meetings and increasing productivity.

  • User-Friendly Design: Holly stressed the importance of simplicity in Boom Collaboration's products, ensuring they are easy to use and set up, which helps reduce the time needed to start meetings and increases productivity.

  • Partnership Approach: Holly highlighted their hands-on approach with partners, working closely to understand their needs and pain points, and ensuring the right fit for their video solutions.

• BYOM and BYOD Meeting Room Kits (5:49): Holly introduced Boom Collaboration’s BYOM and BYOD meeting room kits, which come in various sizes and include the Zygo hub, Mezzo camera, and wireless Giro speakerphone, allowing for easy connectivity and setup in any room.

  • Kit Components: Holly introduced the BYOM and BYOD meeting room kits, which include the Zygo hub, Mezzo camera, and wireless Giro speakerphone, designed for easy connectivity and setup in any room.

  • Room Sizes: Holly explained that these kits come in various sizes to accommodate different room sizes, from small huddle rooms to large town hall spaces, ensuring flexibility and scalability.

  • One Cable Connection: Holly highlighted the simplicity of the one cable connection feature, which allows any laptop to connect easily, reducing setup time and increasing meeting productivity.

• Video Bars and Meeting Kits (9:08): Holly discussed the different video bars and meeting kits offered by Boom Collaboration, including the Uno, Aura, and Halo, highlighting their features and applications for various room sizes and setups.

  • Uno Video Bar (9:08): Holly described the Uno video bar, highlighting its 360° mic, wide-angle HD camera, and ease of use, making it ideal for small huddle rooms and executive offices.

  • Aura Video Bar (10:17): Holly detailed the Aura video bar, featuring a 4K camera with auto framing and speaker tracking, dual 7 Watt speakers, and six beamforming mics, suitable for medium-sized conference rooms.

  • Halo Video Bar (12:12): Holly introduced the Halo video bar, which includes a 4K camera, automatic privacy shutter, dual 10 Watt speakers, and Bluetooth 5.0, making it ideal for larger rooms and offering additional features like expandability with extra mics.

• Cameras and PTZ Options (16:00): Holly provided an overview of Boom Collaboration’s cameras, including the Mini, Mezzo, Midi, and Magna, detailing their features, applications, and success stories in various industries.

  • Mini Camera (16:00): Holly introduced the Mini camera, highlighting its 4K Sony CMOS sensor, excellent performance in varying light conditions, and success in banking environments for consistent setups.

  • Mezzo Camera (16:58): Holly described the Mezzo camera as a versatile workhorse with a 4K camera, wide-angle field of view, and auto framing, used in executive offices, classrooms, and hospitals for patient monitoring.

  • Midi Camera (18:51): Holly detailed the Midi camera, emphasizing its 20X zoom, gravity sensor for ceiling mounting, and compatibility with AV controllers, making it suitable for boardrooms and auditoriums.

  • Magna Camera (20:04): Holly introduced the Magna camera, featuring 4K resolution, 26X zoom, and dual streaming capabilities, used in architecture firms and teaching hospitals for detailed focus and live streaming.

• Wireless Tabletop Audio Options (22:46): Holly introduced Boom Collaboration’s wireless tabletop audio options, including the Gemini speakerphone, and their integration into various meeting kits, emphasizing their excellent echo cancellation and ease of use.

• Support and Partnership Benefits (23:51): Holly highlighted the benefits of partnering with Boom Collaboration, including project registration, deal registration, a three-year warranty, lifetime support, personalized training, and customized resources.

• Q&A Session (25:40): Alex facilitated a Q&A session where Holly answered questions about Boom Collaboration's products, their compatibility with other brands, and their compliance with TAA and NDAA standards.

• Product Demonstration (31:09): Frederik provided a live demonstration of Boom Collaboration's Mezzo and Magna cameras, showcasing their features, image quality, and ease of use.

• Special Offer and Upcoming Webinar (35:21): Carrie announced a special offer for the Mini Cam and single speakerphone, as well as the next webinar on May 20 featuring Dynabook's new channel partner alliance program.